The company is going through a financial reset. The direction is now leaner and more focused. Revenue comes before reach. The Resale & Rental page becomes the primary commercial engine — everything else is kept alive, not scaled.
The main brand page continues — Salma keeps it breathing. But every marketing decision this quarter is filtered through one question: does this bring a resale or rental lead closer? If the answer is no, it waits.
The page launched recently. One boost. Four posts. The numbers already work.
EGP 1.38 per click on a page with 4 posts is not a test result — it's a model. The job now is to run it consistently.
Two separate budgets — one for each page. Both tracked independently. Neither borrows from the other.
Two people driving this quarter. Both have shown the kind of development that earns more responsibility — and both are getting it.
Nadia came in during a pressured period and delivered a standard most teams struggle to hold. Her reply discipline is consistent — not just fast when it matters, but fast every time. She cleared a full message backlog from the day the page launched to September 23. That's not a small thing when a funnel depends on response time.
Nadia leads resale unit intake: collecting listings, verifying details, filtering by quality, and feeding the content pipeline. She is the link between inbound units and the posts that generate leads.
Keeping content alive when there's nothing to work with is the hardest version of the job. Salma did it. During a stretch with minimal listings, no events, and a stripped budget, she held the posting rhythm and kept the audience engaged. That's the skill that kept Masar's organic metrics healthy going into October — and it's exactly what the Resale page needs now.
Shifting content output toward Resale & Rental listings alongside the main page. Making property posts feel worth stopping for — visually sharp, not just informative. Salma's track record in low-resource conditions makes her the right person for this.